4DX – Butt-tingle Part Deux?
News: Movie Exhibition
Cineplex Entertainment announces partnership to bring 4DX, a new, immersive viewing technology that features mists, smells and moving seats to downtown Toronto
April 12, 2016 - TORONTO - If you’re old enough to remember the Odorama of John Waters’s Polyester and the butt-rumble of Midway’s Sensurround, you’ve been waiting a long time for the second generation of full cinematic immersion. But according to Cineplex Entertainment, it’s coming to Toronto’s Yonge and Dundas this summer. The metro Toronto multiplex is slated to open the first 4DX auditorium in Canada, and for those unfamiliar with the new technology, think theme park: Moving seats that roll and tilt with the action, misting effects, vibration and strobe lights. Plus, odor emanating from the seat in front of you — that isn’t the result of popcorn and pop consumption from your seat mate. Currently installed in more than 230 locations around the world, 4DX includes over 20 ...
PROFILE: Garth Drabinsky
GARTH DRABINSKY Born 1948, Toronto Few Canadians have simultaneously inspired as much awe, admiration, skepticism, sycophancy and disgust as Garth Drabinsky -- the high-flying entrepreneur behind the joystick of such dazzling, daredevil crashes as Cineplex and Livent. Love him or hate him, you have to hand it to the man for not only building an empire from the ground up, but doing it twice -- if not more (surely, the man will make another return to the limelight he loves so much) -- and flying the Maple Leaf in the face of star-spangled suits at every turn. On paper, Drabinsky created the two the largest entertainment companies this country has ever seen, only to lose them both to American interests. Determined to play the same game of self-creation cemented into American consciousness via Hollywood’s marketing of the “American Dream” -- to the point where he even took it upon himself to produce the American classic, E.L. Doctorow’s Ragtime, on Broadway-- Drabinsky ...
