Launch Journal: Let the ride begin…

After a whirlwind beginning to our soft launch, we take a look back at our first three weeks of ups, downs, and complete system crashes... April 26, 2015 The hardest part is starting. And that’s over. It’s been three weeks, and we’re a bit of a hairy beast. But we’re alive, and we’re standing… wet-nosed and a little wobbly, but also wide-eyed and full of wonder at the new landscape. Digital has lots of neat bells and whistles that make the whole endeavour feel like a video game, where suddenly it’s not about the writing, but about the clicks. There’s this thing called analytics, which have nothing to do with Freud at all. It’s just one of those IT words for data, presented in histogram form. And who knew histograms could be so exciting? Watching the roller coaster of consecutive lines unfold on the top of the screen was positively addictive in our first ten days: So many peaks. So many valleys. So many more peaks! So many more valleys… We were getting ...