4DX – Butt-tingle Part Deux?

News: Movie Exhibition Cineplex Entertainment announces partnership to bring 4DX, a new, immersive viewing technology that features mists, smells and moving seats to downtown Toronto April 12, 2016 - TORONTO - If you’re old enough to remember the Odorama of John Waters’s Polyester and the butt-rumble of Midway’s Sensurround, you’ve been waiting a long time for the second generation of full cinematic immersion. But according to Cineplex Entertainment, it’s coming to Toronto’s Yonge and Dundas this summer. The metro Toronto multiplex is slated to open the first 4DX auditorium in Canada, and for those unfamiliar with the new technology, think theme park: Moving seats that roll and tilt with the action, misting effects, vibration and strobe lights. Plus, odor emanating from the seat in front of you — that isn’t the result of popcorn and pop consumption from your seat mate. Currently installed in more than 230 locations around the world, 4DX includes over 20 ...